What’s Up With Don Jazzy And His Mavin Records?
If 100 persons who consume made in Nigeria music, were asked to randomly mention five record labels in Nigeria, it’s a sure bet Mavin Records will suffice the mentions 90 – 95% of the time. The Don Jazzy led music imprint is indeed popular and highly rated, isn’t it what it is?
So what’s up with Don baba J and his Mavin Records?
Currently, Mavin Records has on its roster, Dr Sid, D’Prince, Tiwa Savage, Mavin 2.0 triplets; Reekado Banks, Di’Ja, Korede Bello and now Iyanya. Can the label get all these artistes to perform at optimum? From a critical perspective, Korede Bello is due for an album; Di’Ja needs a banging comeback into the game then probably an album from her. D’Prince music career is in dire need of a total make over and rejuvenation if he isn’t already retired.
The point here is quite simple, Mavin Records must pay good attention to the music released from it staples, below par music shouldn’t be forced down our throats via good marketing. The quality of it’s primary product of merchandise which is music must not suffer downgrade in favor of superlative and high class packaging. The product must be as qualitative as it’s package. A lot of work still has to be done. Maybe signing one or two music producers will help a great deal. That will ease the work for both artistes and music producers a bit. Meanwhile all these “one man squad” record labels are very much a competition to beat. All the intimidating structure which is great might be nothing if the essence it was set up takes a nose dive. . . . . . . . . . . . .
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